These are the new adidas Superstars inspired by Mexican candy shells

The redesigned silhouette has just come out of the oven bathed in the colorways of the classic flavors: vanilla, chocolate and strawberry.

Click here to read the Spanish version.
Latin America continues to add models to its iconic display of cultural versions of classic sneakers. Now, it does it through the reinterpretation of the adidas Superstar “Concha”, with which it pays tribute to the local gastronomy: the sweet shells.

adidas Originals presents a delicious collaboration inspired by one of the most beloved foods by Mexicans, which has become a national symbol made with a layer of sugar, butter and flour, which can be white (vanilla) or brown (chocolate). Although there are currently other contemporary versions of the food with other ingredients such as strawberries, nuts or matcha tea.


This sweet bread is thus decontextualized through fashion to exist now in the form of a sneaker. A new edition or story that had its genesis last May 4, 2023, when two bakeries in the Roma neighborhood, CDMX, Tomasa and Santas Conchas, began to give away -in bags sealed by the adidas logo- shells in three different flavors: strawberry, vanilla and chocolate. Would that action bring forward this special edition of the Superstar?


¿Estamos romantizando comprar pan? Totalmente. Los adidas superstar concha, están a la vuelta de la esquina de este 18 de mayo en la página de la marca del trifolio y en tiendas seleccionadas. ¿Ya vieron que suavecitas?

♬ Obituary – Alexandre Desplat

The Trefoil brand then unveils on the global market this new silhouette with a design that evokes candy from the sole to the upper. Its upper is covered in synthetic fur with an inlaid pattern of lines and marbled textures, over which additional piping runs along the entire sneaker. The brand’s signature three stripes are also embroidered, creating contrast in a darker tone.

The adidas emblem and naming have just closed the design of the sneaker framed in a collection that will go on sale exclusively at adidas Mexico and select retailers on May 18.