Gastro

Tesla unveils its own futuristic beer inspired by ‘Cybertruck’

Elon Musk's empire continues to evolve with the liquid extension of his car company of the future.

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Tesla is introducing an exclusive beer that evokes the identity and look of its revolutionary, cutting-edge ‘Cybertruck’ vehicle. 

The limited edition Tesla CyberBeer and CyberStein set celebrates Cybertruck’s angular exoskeleton,’ reads the notes on its website, referring to a pack that includes two bottles of Tesla CyberBeer, a Helles Lager with noble European Saaz and Hallertau Mittlefruh hops accented by notes of herbs, spices and more notable aromas of tea and citrus.

This liquid project was born two years ago, when Musk held an event at the Gigafactory in Berlin, presenting a rendering of the GigaBier and its Cybertruck-inspired bottle.

Now, that beer has gone from a render to the real thing through limited edition packs packaged in a black glass bottle with a CyberBeer watermark on one side and, on the other, an illustration of a hedgehog raising a glass sealed by the caption ‘Haha cheers’.

As you’d expect, like the other products in the Tesla universe, the limited edition beer and mug set is priced at $150 so you can only experience it in high-end sips.