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SpainMedia, the publishing group behind renowned publications such as Forbes, Tapas Magazine and Highxtar, announces the launch of its new business line SpainMedia Food & Business, an initiative that fuses the company’s passion for gastronomy with its entrepreneurial vision, creating unique experiences for clients.
This is a further step towards strategic expansion in the food sector, which implies that, under the umbrella of SpainMedia Food & Business, new business formats will be created and developed that will change the way we interact with the sector.
One of SpainMedia’s most valuable assets in this new business venture is Tapas Magazine, an established brand and a national benchmark in the lifestyle and food world. Its knowledge in the exploration of culinary trends and experiences will be a key tool in the creation of innovative models that SpainMedia Food & Business will offer.
With a focus on innovation, sustainability and the latest trends, Forbes España and Highxtar will also help define this new line of business. As the culinary world continues to captivate an ever-widening audience, this expansion is a natural step for SpainMedia to remain at the forefront of our country’s gastronomic industry.
José de Isasa, new Business Development Director at SpainMedia Food & Business
To lead this initiative, SpainMedia has hired José de Isasa as Business Development Director of SpainMedia Food & Business.
José de Isasa has more than 25 years of experience in multinational companies, mainly in media and entertainment. With a degree in Business Administration from Universidad Carlos III, he has specialized in marketing, communication and corporate diplomacy, with a Master’s degree in Marketing Management from IE Business School and a Master’s degree in Digital Business from ISDI, as well as a cooking diploma from Le Cordon Bleu.
Before joining SpainMedia, he contributed to the important impact that MasterChef has had on the gastronomic industry in Spain and Portugal, from his position as Director of Communications and Digital at Shine Iberia, producer of the format. In addition, his work at TheFork as Director of Institutional Relations, and at Cuyna, as Director of Marketing and Communication, have made him an essential agent in the restaurant industry in our country.
Previously, he was deputy director of communications at PRISA and has actively contributed to the development of the gastronomic entrepreneurial fabric by launching and directing Madrid Food Innovation Hub, the first center for innovation and entrepreneurship in foodtech of the Madrid City Council.