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Many companies continue to publish financial figures for the 2023 financial year, such as Protos. According to Expansión, the Protos wine group achieved a 4% increase in profits last year, despite a drop in exports.
The positive figure was balanced by the strong on-trade business, which in 2023 remained the key point for the company’s revenues, accounting for 50% of sales, while exports accounted for 18% of the total, two points less than the previous year, as published in Expansión. On the other hand, 6% corresponded to direct sales, while the remaining revenues came through the domestic food channel.
In terms of figures, the wine company recorded an annual profit of 15.9 million (4%), despite having invoiced 1.5% less than in 2023, without exceeding the 50 million total. In this regard, Carlos Villar, the company’s CEO, explained to Expansión that the company’s philosophy is not to sacrifice profitability in order to seek growth. And that, despite selling less, they had earned more.
Finally, Protos predicts that 2024 will not be very buoyant either, as consumption is expected to fall, although not too sharply.