Kellogg’s reimagines new cereal-themed Crocs

The footwear brand draws on nostalgia to introduce two new edible silhouettes.

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Two of the iconic mascots of the Kellogg’s universe now represent the new Crocs models: a colourful iteration of their ‘Clogs‘ inspired by Froot Loops‘ Sam the Toucan, along with Frosted Flakes and a ‘Classic Cozzy‘ Tony the Tiger Sandal. The creative union has just added fun to the collection with a series of ‘Jibbitz’ pins to decorate and personalise the silhouettes.

In terms of the design of the models themselves, the Froot Loops x Crocs Classic Clog features a rainbow of hues on the upper, representing the different Froot Loops colours, and features Sam the Toucan-inspired elements on the side panel and strap. Meanwhile, the ‘Cozzzysandal evokes the Frosted Flakes identity through a predominantly blue colour scheme, with Tony the Tiger’s signature scarf on the midfoot.

At the moment, the brand has not yet announced details of the launch of the new cereal-themed Crocs, although, according to Sole Retriever, the drop is scheduled for 15 June.