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Perhaps when they talk about a romantic evening, this is what they really mean. Japanese bakery Kimuraya Sohonten, which has been baking bread for more than 150 years, has teamed up with technology giant NEC Corporation and a well-known Japanese streaming platform to produce a ‘love bread’ made with romantic flavors inspired by a TV dating show. Artificial intelligence has analyzed conversations and songs that talk about love to produce five varieties of what they have called ‘Ren AI Pan’.
This romantic bread aims to link flavors with romantic feelings: from the moment of a first date to the emotion of falling out of love. Among the five varieties of the ‘love bread’, the ‘fatal encounters’ bread, for example, is flavored with cotton candy, a sweet emotion when butterflies start to rise in the stomach. For its part, the ‘first date’ bread provides that initial sparkle with citrus based on orange or lime peel.
There is also another variety inspired by ‘jealousy’, which is composed of purple sweet potato, raisins and truffle oil. Of course, there is room for the ‘mutual love’ bread, made with a sweet and sour mix of honey, peach and dragon fruit. And closing the ‘Ren AI Pan’ batch is the ‘tearful farewell’.
The objective is also to ‘entice’ a younger audience
With this action, the Kimuraya bakery aims to attract a younger audience and also bring romance closer to generation Z, who according to market research conducted by the bakery and the technology company, are less and less interested in entering into romantic relationships.
Since February 1, the bakery has made the bread available for sale through its website, but plans to launch it in different supermarkets as well.