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It looks like we’re still living in the age of Taylor Swift. Heinz has just confirmed it, making ‘Seemingly Ranch‘ sauce a reality in honor of a viral Sunday post starring the artist. Attention to her fandom: the ‘swiftie’ version of the ketchup and ‘seemingly ranch’ sauce has been produced in just 100 exclusive units.
It all started Sunday night during a Chiefs game, which Swift attended to cheer on her potential boyfriend Kelce. While in the stands with her friends and Kelce’s family, one of the attendees snapped a photo of her eating a snack in the private box. @tswifterastour re-shared the image along with the caption, ‘Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!’
The post went viral instantly, with more than 34 million views in a matter of minutes, and thousands of comments and ‘likes’ to Swift’s photo, but especially to the phrase ‘apparently ranch’. Heinz then channeled the ‘boom’ of that moment to materialize the sauce.
However, Heinz hasn’t been the only condiment brand to join the viral party. And, although it hasn’t announced any new products, Hidden Valley Ranch has changed its X username to ‘Seemingly Ranch’. The phenomenon continues.
