Häagen Dazs launches Cultured Crème, its new “yoghurt”

The iconic ice cream brand is also launching into dairy snacks with this new product available in six flavours.

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Häagen-Dazs already has a prominent position in the world of ice cream, but now it wants to conquer the world of dairy snacks with its latest launch. It’s called Cultured Crème and is halfway between ice cream and yoghurt, although the brand insists it’s not technically yoghurt because it’s made with fewer than nine ingredients, including fresh milk, cream and real fruit, and has no artificial colourings from artificial sources or artificial flavours.

It is also slow-processed, using a fermentation process that is up to five times longer than traditional yoghurt to create a thick, creamy texture reminiscent of ice cream. Cultured Crème also uses a unique blend of dairy cultures that offer a milder taste experience as opposed to the slightly sour taste of traditional yoghurt.

This new line of products is being sold in the United States since June and is available in six flavours: vanilla, strawberry, coffee, lemon, blueberry and black cherry. The price is $1.99.