Fruity Pebbles ventures into the delicious world of waffles

The iconic American cereal brand celebrates National Waffle Day with this culinary reinterpretation.

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Fruity Pebbles is now introducing a new product that revolves around its ‘Fruity Pebbles’ and ‘Cocoa Pebbles’, which were the first cereals created from a TV series.

The company is extending its offering and its key share of the American breakfast market with the launch of waffles flavored with its Fruity Pebbles and Cocoa Pebbles crispy rice cereals.

The six-packs of waffles are now on sale at various retailers, including Giant, Key Food and others. In addition, the company is offering customers the opportunity to try these new treats for free, and customers who purchase them through Oct. 16 can go to, and upload a copy of their receipt to get up to $3.79 back.