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Singer J Balvin has once again teamed up with the Miller Lite brand, with whom he launched a special edition beer in 2022. This time, the new collaboration is the ‘J Balvin’s Tab’ programme, an action whose aim is to support and pave the way for Latino entrepreneurs and small business owners. To this end, they have created another limited edition inspired by the singer. From all proceeds from the sales of this drink, $150,000 will be donated to the Accion Opportunity Fund, which provides financial support to small businesses that promote racial, gender and economic justice for all. With this action, it is hoped to help 50 Latino entrepreneurs across the United States.
The singer has also customised and autographed products that fans can win via the brand’s website. Miller Lite has also announced that it will be giving away 10,000 beers every week from 1 March. According to Balvin in an interview with Billboard, the initiative will help Latino entrepreneurs “learn how to elevate their businesses and guide them on where they need to be. At the beginning of my career, I didn’t have anyone to tell me where to go. Since I didn’t have that, I had to learn on my own, and now I want to help others to have an easier time,” he explained. He also said he wants to be a good role model for his son, who will be two years old in 2023.
In the same interview with Billboard, J Balvin also confessed which two professional colleagues he would share beers and business talks with. The Colombian was clear: he chose Anitta and Maluma, with whom he has already collaborated musically.
In addition to J Balvin and the beverage brand, learn about other celebrity businesses related to food brands.
