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Coca-Cola has new flavors in sight. Through its Coca-Cola Creations section, with which it is launching innovative soft drinks such as the collaboration with Rosalía, the Dreamworld range aimed at generation Z or Y3000, with a flavor co-created with Artificial Intelligence.
Now the soft drink brand has announced its latest creation, Coca-Cola Happy Tears Zero Sugar, which will be available for sale exclusively through TikTok starting February 17. It will also be available in a hype kit consisting of two cans and various other items, such as ‘Happy Tears’ stickers, clothing with positive and motivational messages, and customized scarves. With this new limited edition, the brand aims to inspire the world with messages of “goodness and kindness”.
To convey this with its soft drink, Coca-Cola explains that this flavor is based on the classic flavor combined with a touch of mineral salts, “to evoke the tears of happiness that accompany magical moments of goodness”. In addition, the can also shares this philosophy, with a completely silver hue and the drawing of a ‘drop of joy’ in relief.
The first spicy soft drink also arrives
Just a few days later, the brand will launch another soft drink, but this time it will stay for an unlimited time. It is Coca-Cola Spiced, a new range that will combine its “iconic flavor” with an “explosion of refreshing raspberry notes and spicy flavors,” according to the company.
It will be available in both regular and Zero Sugar formats. For the time being, however, it will only be available in stores in the United States and Canada as of February 19. It will join other ‘different’ flavors, such as the already iconic Coca-Cola Cherry.