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The value of ‘la famiglia’ and shared love for Naples have led Casa Marrazzo and nss edicola to reinterpret the magic of Christmas with a culinary collection that reinvents tradition and celebrates the city’s 2,500th anniversary.
As part of the Italian magazine’s “J’adore Napoli 2500” project, the historic Casa Marrazzo, which specialises in vegetable preserves and artisanal tomato processing, wanted to pay tribute to the city based on the aesthetic and contemporary sensibility that characterises the creative duo. Two realities that dialogue between tradition and modernity, now reflected in an exclusive box sealed with the tomato as a culinary symbol.
Tomatoes are presented in a new creative way, inside a box containing a selection of products: three golden tins of San Marzano tomatoes, friarielli and peppers, accompanied by a fun apron inspired by this iconic ingredient. The kit also includes a decorative blue tomato-shaped candle to light up rooms and fill them with the essence of the fruit.
The collaboration stems from a desire to highlight craftsmanship, community and family, with intergenerational products passed down from grandmothers to children, connecting them to their roots and allowing them to experience food as both memory and future.
‘This project celebrates not only the city, but also the community that inhabits it, with its everyday gestures that make Naples a unique place in the world. It is a collaboration born of shared values and a contemporary and innovative vision of the brand, capable of reinterpreting tradition and recounting Neapolitan culture with a new perspective,’ says the Marrazzo family.
The Casa Marrazzo x nss edicola Christmas kit will be available throughout December on the Casa Marrazzo and nss websites, as well as at nss edicolas two permanent kiosks, located in Piazza San Pasquale, Naples, and Piazza Bruno Buozzi, Milan.