Click here to read the Spanish version.
Last weekend, during his show at SoFi Stadium in Los Angeles, Travis Scott unveiled this collaboration between his brand Cactus Jack and PATH. The message was this: the leading water brand at the intersection of culture and sustainability would become the official water of La Flame’s Circus Maximus tour.
PATH reusable aluminium water bottles, featuring a custom design stamped with the Cactus Jack Utopia motif, are served to audiences with an environmental and aesthetic backdrop: to reduce the use of plastic at concerts, and to finish styling looks as a fashion ‘accessory’.
Now, PATH is stepping onto the global stage with this exciting partnership with Travis Scott, which takes on great significance for PATH co-founder and CEO Shadi Bakour: ‘Travis is a huge supporter of PATH, and we knew it was important for us to collaborate on this tour with one of the most prominent and influential music stars of our time. His devoted fan culture is unmatched and has tremendous reach, along with the shared principles of promoting sustainability that make this such a strong collaboration.’
In addition, as part of this partnership, PATH plans to give away free tickets in selected markets to add a new dimension to the collaboration.
